Wednesday, December 18, 2019

Draft Questionnaire for Consumers Research Paper

Essays on Draft Questionnaire for Consumers Research Paper The paper â€Å"Draft Questionnaire for Consumers" is a  thrilling example of a research paper on marketing. This is a questionnaire in fulfillment of my dissertation ‘An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands’. The information must be filled as truthfully as possible. The information provided will be highly appreciated and treated confidentially.Age18-25, 25-30, 30-35, 35-40, 40-45, 45-50.Over 50 yearsGender: Male \ FemaleWhere do you live? __________________Occupation _________________________Average total Income p.a _________________Which is your favorite fashion brand? (Tick where appropriate)What appeals to you in making a fashion brand your favorite?What informs your purchasing decisions from any fashion store?My Lifestyle, Income, Location of the store, Prestige, Stores customer relations, Designer, Celebrities tasted.Rate how you agree with the following statements. I buy fashion clot hes because;(1) Strongly disagree (2) disagree (3) Neutral (4) Agree (5) Strongly Agree12345My favorite celebrity wears itMy lifestyle and image is enhancedBecause of my social statusI can afford itI am not sure, but I just boughtbuy my fashion clothesOnlineFrom a physical locationBoth- How do you choose your fashion designer? Rate how you agree with the following statements. I purchase from a designer;(1) Strongly disagree (2) disagree (3) Neutral (4) Agree (5) Strongly Agree- What factors do you think to affect your purchasing decision to buy fashion clothing- In your opinion, what should designers do to appeal to you to buy from him/her?- What should fashion stores do to appeal more to you to buy from themDraft Questionnaire (Fashion Stores)This is a questionnaire in fulfillment of my dissertation ‘An exploration into the factors influencing consumer purchasing decision: A Case Study of Thai Clothing Fashion Brands’ Please fill in the information as truthfully as you can. The information you provide will be highly appreciated and treated confidentially.Name of Store _____________Where is it located? ____________How long have you operated? ____________ yearsAge of your customers18-25, 25-30, 30-35, 35-40, 40-45, 45-50.Over 50 years- Please agree or disagree with the following statementsStatementAgreeDisagreeAveragely, we have more male customers than female onesAveragely, we have more female customer than male onesAveragely, the number of our male customer equals that of our male customers- Mode of transaction: Online, Physical store, Both physical and online.- Which designers do you sell fashion clothes from?- What factors influence customers’ decisions to buy from you?- Kindly rate how you agree or disagree with the following reasons 1) Strongly disagree (2) disagree (3) Neutral (4) Agree (5) Strongly Agree12345The designers we sell fromOur mode of transactionCelebrity endorsementsOur customer relationsOur store’s locationCustomers’ incomeCustomers’ lifestyleConvenienceIn your opinion, which factors influence the decision of your customers to purchase from you?Interview questionsFor clientsWhy do you buy fashion goods?What factors influence your purchasing decisionsWhich designers do you buy from? Why?What should a fashion store or designer do to maintain you as a customer(For store owners, operators)Briefly describe your customersWhat influences their purchasing decisions? How do you know?What are your customer relations practices? How well do they work? Why do you think they workHow do you get feedback from your customersWhat are your selling strategies? What informs how you from them?What is the preferred mode of transactions do your customers preferHow do you identify new customers? How d o you retain customersWhat designers do you sell from? Why?Do you have celebrities endorse your store and designers?Does the store’s environment affect whether a customer will purchase from you or not?What do you do to keep with customer preferences?

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